Nick Peace is one of the most talented and critically acclaimed – but popularly under appreciated producers in music. Since 1992 Nick Peace has created a sound that is distinctly associated with The Bay Area, however listeners across the globe have purchased, and continue to seek, his unique sound.
A product of the Bay Area (Berkeley, CA), Nick Peace began involving himself in Hip-Hop culture during the early ‘80s when he bought first turntable and mixer. The rest is history in the making. Peace grew up with the hustle and spirit of The Bay flowing through his veins, living in culturally rich communities and working with artists ranging from Andre Nickatina (aka Dre Dog) to Mike Marshall (platinum vocalist, formerly of The Timex Social Club). Also, Peace has been sought and has had the personal pleasure to work with other Hip-Hop legends of The Bay like San Quinn, Mac Mall, the late Mac Dre and many more.
As a young adult in California, Peace worked as an executive and music producer during the burgeoning Hip-Hop compilation boom of the early and mid-‘90s. He worked closely on Aztlan Nation’s 1992 debut and with now defunct Dog Day Records independently selling more than 40,000 copies of his double disc Million Dollar Dream in 1998. However, Peace quickly realized that he would not see much of the nearly $400,000 earned from sales. Thus came the birth of Million Dollar Dream’s independent venture. “I enjoy the art, but I have to know the business – what I do has to make sense,” said Peace. Peace has overseen the release of albums from Andre Nickatina, Equipto, Mike Marshall, Smoov-E and his own compilations (Money & Muscle, Green Eyes and High Powered). However, in 2004 Peace began receiving critical acclaim as an artist from the media and his peers. In 2005 he enters the game as the featured producer and artist, now inviting selected guests to collaborate with him in contrast to working on compilations.
Peace’s latest release is the thematic and critically acclaimed Nick Peace High-Powered. High Powered is a cinematic voyage through the minds of Nick Peace and the carefully handpicked guests on his vessel. Peace specifically selected his crew of well-known and upcoming artists, because as Peace says he wants to keep his sound timely and ahead of the game. Peace’s emergence as a power-producer can be attributed in part to recent events culminating with his 2004 visit to Italy. “The visit was amazing – it changed my life,” said Peace. Peace said that he returned to the U.S. with a renewed perspective and vigor for his craft. What also changed was his emphasis on business; In 2005 Peace will, in a joint venture, release Horns and Halos, Andre Nickatina and Equipto’s follow up to their 2001 classic. Peace says that he wants to continue working with other established and emerging artists and expand his sound beyond the west coast market, where he has a niche fan base. Peace’s plan is to keep the Million Dollar Dream brand growing as a multi-faceted organization. He has already established MDD as a recording company and strong online presence, but has plans now to emphasize his production services and product line. “I am mostly an in-house producer for MDD right now, but in the future I will be looking for other artists to work with,” said Peace.