Shavel Pope, better known by his stage name Guce (acronym for Gangster Under Construction Experience), also known as Gucey Guce Doe Boy, is a gangsta rapper from San Francisco. He is the leader of hip hop group Bully's Wit Fullys, which includes Messy Marv & Killa Tay, and a member of another group, Tha Mobaloti, which includes Boo Banger & Kapone Milleon. Guce owns a label called Git Paid Entertainment, founded in 1996, which includes rappers Arrangatangang, Cluch, Grownup, Jett, Killa Keise (aka Keise, who was shot and killed in November 2011), Munp, Pgizoo, Young Droop, Young Jun3 (aka Youn Jun Three) & Yung Naz. Guce is also a member of Kings of Cali, a San Francisco motorcycle group.
Guce sold tapes that he made from his car's trunk to begin his rap career. He not long after released his debut album, Pure Pressure in 1994, which peaked at #94 on the Hot R&B/Hip-hop albums chart. In 2005, he was in a feud with G-Unit, which esculated when Obie Trice, a member of Shady Records, went to the radio station KMEL and said, "in San Francisco I have to cover my (expletive)." A diss track was released by Guce and Messy Marv, "50 Explainations", on the album Pill Music: The Rico Act, Vol. 1. 50 Cent and Sha Money XL then exchanged words over the phone with Guce's camp. He afterwards said, "it's over with, and it never kicked off".
In 2006, MTV Jams was heavily rotating the Bullys Wit Fullys song "So Hood". He would later go on to appear on albums such as Mac Dre's Starters in the Game & E-40's Revenue Retrievin': Overtime Shift. In 2009, he released a collaboration album between J Stalin & Dubb 20, Giants & Elephants, which peaked at #61 on the Hot R7B/Hip-Hop Albums chart.